There are a number of trade bodies in Scotland which appear regularly in print and on our television screens.
That shows, with the right approach, any trade group can gain considerable exposure with the right PR approach.
Doing so allows them to get their message across, boost the interests of their members, and force issues right to the top of the political agenda.
And all that achieves the changes they want to see, from health workers' unions to groups representing business.
If you're a trade body which looks on and wonders how to secure such coverage, get in touch with us and we'll show you how.
The results will be almost immediate and could change things for the better for your organisation, your members and your cause.